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Horse Country Remains Operational Thanks To Community Support Sponsored by: When the pandemic arrived to the United States ten months ago, tourism was one of the first industries to experience significant consequences from necessary public health containment steps. Horse Country, a membership nonprofit supporting fan development through experiences aimed at leisure travelers, incurred significant losses due to pre-sold admission refunds and tour closures. “Between refunds and not being able to offer tours, a year that had been trending to exceed 40% growth year over year turned into a budget net-negative,” said Price Bell, Jr., president of Horse Country s board. “The way we re currently structured, nearly all of our operating budget is derived from revenue sharing when members give tours. When that couldn t happen, we were looking at a pretty dire scenario. We cut every expense we could, including a temporary furlough of our team. Even as a limited amount of tours

United statesAbell jrPriscilla fallonAnne sabatino hardyHeadley nancy bellWs farish fundDuncan carol taylor fundJones family foundationBakhaus family foundationJockey clubKentucky chamberBluegrass community foundationPrice bellHorse countryBreeder cupBill farish