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It gives you an outlet to share your knowledge and expertise with a wider audience.
People trust an expert who writes a book as they re always looking for a credible source of information.
For many entrepreneurs, few things are better than becoming a thought leader in their niche. Obviously, you need a solid base of industry knowledge and a proven capacity to generate successful results for your own business if you want others to value your opinions.
But you should also write a book. While it may not be the first thing that comes to mind when trying to establish your personal brand and grow your following, it could ultimately be the most powerful tool in your arsenal.