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Take laughter, add tears: The secret recipe for the most-liked Super Bowl ads

The following article by two marketing professors from Boise State University is a Research Brief , a short take about interesting academic work, first published by The Conversation . Viewers …

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The secret recipe to Super Bowl ads

Happiness and sadness together enhances ad liking.

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Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

Emotions often run high during the Super Bowl and that includes during the commercial breaks. Nathan Howard/Associated Press Viewers gravitate toward Super Bowl commercials that incorporate both …

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Laugh, add tears: The secret sauce to the most popular Super Bowl commercials

Laugh, add tears: The secret sauce to the most popular Super Bowl commercials
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Racial injustice – Notícias, Pesquisa e Análise – The Conversation – página 1

Browse Racial injustice news, research and analysis from The Conversation

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