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Larisa Kryachkova named Tire Industry Project executive director

The Tire Industry Project believes it has found the perfect leader for its transformational moment in Larisa Kryachkova.

Tire makers outline new sustainability pathways

Tire makers outline new sustainability pathways Tire makers outline new sustainability pathways Print GENEVA Nearly a dozen tire makers from around the globe are charting a future they hope will lead to more sustainability within their industry. The Tire Industry Project within the World Business Council for Sustainable Development has been around for about 15 years and has been working on a new roadmap for change. The idea behind the project, which has been a focus for about 18 months, is to accelerate progress on achieving sustainable development goals established by the United Nations by 2030. There are seven ways the tire industry can have an impact on the 17 goals, TIP members said during a virtual discussion May 18.

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