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Captain Morgan launches digital-first marketing campaign
14 December 2020 By Arabella Mileham
Captain Morgan has launched a new digital-first marketing campaign in the UK to drive awareness of its flagship rum before rolling out to other key international markets.
The “better than gold” campaign is set to spans TV, video-on-demand, digital display, out-of-home, search and social media, as well as immersive gaming experiences, social media and influencer engagements. It launched last month (December) starting with broadcaster video-on-demand activity on ITV, All 4 and Sky.
The brand said its new ad put a “playful spin on a traditional money heist” which a female protagonist racing against the clock to open a safe containing Captain Morgan Original Spiced Gold.