Updated: 8:50 PM MDT May 17, 2021
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Show Transcript ED: LEGALIZED MARIJUANA FOR RECREATIONAL USE IN MASSACHUSETTS HAS CREATED A VARIETY OF OPPORTUNITIES, BUT ONE IN PARTICULAR, CANNABIS INFUSED SELTZER WATER IS IN THE EARLY STAGES OF DEVELOPMENT. MARIA: THE FIRST TO GET INTO THE GAME HERE IN MASSACHUSETTS IS MAKING ITS MARK ON THE INDUSTRY. HERE S DOUG WITH TONIGHT S MAD IN MASS. REPORTER: WHAT YOU RE LOOKING AT MAY JUST BE THE NEXT BIG THING IN ADULT BEVERAGES. IT S EQUAL PARTS SCIENCE AND FUN. REPORTER: MATT IS PRESIDENT AND CFO LE VIA. THIS CANNABIS INFUSED SELTZER WATER COMPANY WAS LAUNCHED IN FEBRUARY. WE LOOKED AT THE MARKET, LOOKED AT THE BEVERAGE SEGMENT ON A NATIONAL SCALE AND REALIZED THAT IT REALLY WAS SOMETHING THAT WAS NOT REPRESENTED IN MASSACHUSETTS. REPORTER: WHILE IT S NOT ONLY REPRESENTING THIS NEW CANNABIS BEVERAGE MARKET, THEY ARE CORNERING IT. IN JUST A MATTER OF A FEW MONTHS, WE ARE ONE OF THE NUMBER ONE SELLING BEVERAGES