/PRNewswire/ The Yankee Candle Company, Inc., the leader in home fragrance, is announcing the launch of its new Yankee Candle® Well Living Collection, a.
The adventurous, fruity scent was designed as a melange of fragrances from across the globe, in hopes of igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures, as the brand says in a press release. Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before, explains Anna Whitton, VP of Marketing for Yankee Candle Company. Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes.
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Credit: Yankee Candle
Inspired by the country s ever-growing desire to hit the road after a year of being stuck at home, the Yankee Candle 2021 Scent of the Year is named Discovery, the home fragrance brand announced on Tuesday. Get push notifications with news, features and more. + Follow
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Fragrance experts brought together a number of scents from around the world, including fruit and spice notes, in an effort to renew feelings of discovery, energy and connection after such a tumultuous year. Expect hints of red ginger, starfruit, mango, passionfruit and vanilla spice. The candle is meant to speak to our intrinsic desire to find an authentic connection, according to a press release.