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Image Credit: Nova Chemicals Corp. Nothing is so powerful as an idea whose time has come, French author Victor Hugo once wrote, and the idea of using post-consumer resin (PCR) in packaging has arrived with a vengeance. Consumers are now demanding sustainable packaging options, and a growing number of brand owners, retailers, product manufacturers, and food producers have mandates to incorporate more recycled content in plastic bottles and bags. And in some jurisdictions, it’s now the law. A European Union (EU) law enacted in 2019 mandates that plastic bottles be made of at least 25 per cent recycled plastic by 2025 and 30 per cent by 2030, and all 28 EU member countries now have to amend their national laws to comply. On this side of the pond, Canada’s federal government has set a 50 per cent recycled content target in plastic products – which includes all packaging – by 2030. And in the U.S., a new law in California requires that plastic bottles covered by the bottle depos

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