Little Black Book, LBB’s Alex Reeves reflects on some of the big themes from the event that will undoubtedly form a key part of the British ad industry conversation in the year ahead
The company is one of only seven worldwide whose targets are already validated according to a more rigorous standard defined by the Science Based Targets initiative (SBTi).
The advertising sector is turning its attention to environmentally sustainable practice – but that means navigating challenging conversations with industry partners, a potential loss of work and growing scrutiny from consumers and activists.