10 Questions With… Helena Carlberg of The Ode To
December 28, 2020
By Ashlee Beard
In 2018, friends Helena Carlberg and Anna Lukins opened the online gallery The Ode To as “a tribute to great artistry and design” with a two-fold manifesto: to democratize art and to counterweight the under representation of women within the art and design world by giving a creative platform to female artists. Neither could have seen a rising demand for gender equality or a global pandemic, but their timing couldn’t have been better.
From their office and showroom in Stockholm, the entrepreneurs have created a flourishing virtually gallery that offers affordable, one-of-a-kind or small edition artworks by emerging artists. Their mission? To inspire people to invest in handmade objects with provenance for the home, rather than mass-produced accessories. “We want to offer prints and items that not everyone else has,” says Helena. Following commercial success in Europe, the women have t