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Why creative tech teams need to be ‘gutsy and relentless’ 5 days ago296 Views Meet the team behind Saylists, a project using music playlists to aid children with speech and language therapy. How do you marry creativity and technology to build something with societal impact? It requires finding the “right people” with “gutsiness, relentlessness, drive and passion”, according to Zara Flynn. Flynn is a managing partner at Rothco, part of Accenture Interactive, which recently worked on a major new music-led initiative aimed at augmenting speech therapy for children. The Saylists project involved building a collection of playlists on Apple Music that could help with the repetition of difficult syllables, words and phrases.

Rob maguireZara flynnAnna biavati smithAccenture interactiveApple musicகொள்ளை மக்வைர்ஸ்யார ஃப்லிந்உச்சரிப்பு ஊடாடும்ஆப்பிள் இசை