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A walk in Bata first female CEO’s shoes
Friday January 22 2021
Bata country manager Jeddidah Thotho during the interview at her Limuru office. January 19, 2021. PHOTO | DIANA NGILA | NMG
By JACKSON BIKO
Summary
Bata has been in Kenya (its Africa s regional office) for 80 years and currently has 2,200 employees and 12 stores.
It has always been led by a revolving door of Caucasian men.
But now it has a new boss; female, black, by the name of Jeddidah Thotho.
In 1894, three siblings from a cobbler town of Zlin in the Czech Republic started a family business. Tomas, Antonin, and Anna Bata started the Bata Corporation. The next year, Antonin left to join the army, Anna got married leaving Tomas to manage the company. The rest is history but Bata, according to online articles, has sold more than 14 billion pairs of shoes.