During COVID content consumption has doubled to 6:59 hours per day. Our eyes are glued to our device screens and with the help of algorithms companies can now inject content straight into consumers everyday lives, she said. Algorithms prioritise the content that we consume including things like what we see, when we see it, how prominent it is and how long we see it for. They sort the posts in our feed by relevancy and timeliness. They influence a third of our decisions on major shopping sites like Amazon. They shape 80 per cent of what we choose to watch on streaming services like Netflix. When it comes to Tinder and dating they even tell us who we should meet.
 During COVID content consumption has doubled to 6:59 hours per day. Our eyes are glued to our device screens and with the help of algorithms companies can now inject content straight into consumers everyday lives, she said. Algorithms prioritise the content that we consume including things like what we see, when we see it, how prominent it is and how long we see it for. They sort the posts in our feed by relevancy and timeliness. They influence a third of our decisions on major shopping sites like Amazon. They shape 80 per cent of what we choose to watch on streaming services like Netflix. When it comes to Tinder and dating they even tell us who we should meet.