“Video was accelerated because of COVID, but because of the comfort level and convenience, this is a trend that is continuing, says Ankit Bhatt, consumer chief digital officer at U.S. Bank.
The Minneapolis bank has put a few twists on its version of video banking, which customers can use from home or wherever they want to do their banking. It added the functionality to its co-browse feature, which has spiked in popularity during the pandemic, in April, and made video available as a scheduled appointment, in addition to in-person and phone appointments, in May. Co-browsing technology lets a banker remotely view and interact with the customer’s screen but only by scrolling and highlighting, not by taking actions as opposed to screen-sharing, which gives an agent control over a customer’s screen.
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