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Anjali Krishnan
Media strategy has become much more accountable now in terms of delivery, feels veteran media strategist Anjali Krishnan, whoâs behind the most successful media campaigns run by confectionary and snack brand Mondelez India as its Head of Media.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
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âMedia strategy now encompasses social media, ecommerce, content, consumer data, communication strategy and so much more. Itâs not become tougher, it has evolved and grown for the better,â said Krishnan, a juror for the upcoming Rising Star Awards. Â
Talking about the impact of the pandemic on her area of work, she said, âThe pandemic has forced consumers to adopt digital in a big way and so businesses are struggling to stay agile. The need of the hour is to have an adaptive media strategy.â
BestMediaInfo reveals jury for Rising Star Awards 2021
The jury panel led by industry veterans and media heads of Indiaâs top brands will pick winners in 19 categories Delhi, April 21, 2021
BestMediaInfo has on-boarded 11 industry veterans and media heads of Indiaâs top brands as jury members for the inaugural Rising Star Awards 2021. The awards will honour young achievers in media strategy across brands and agencies.
Rising Star Awards 2021 Entries Open -
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The esteemed jury panel will pick winners in 19 categories through a fully transparent and automated judging process guided by the Advisory Board of the awards. Click here for the detailed judging process and judging criteria.