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Emmerdale designer opens up on unexpected tricks used to film storm – including cow cam
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Behind the scenes of Channel 5 s All Creatures Great and Small
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Behind the scenes of Channel 5 s All Creatures Great and Small
thenorthernecho.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenorthernecho.co.uk Daily Mail and Mail on Sunday newspapers.
All Creatures Great and Small: The dales locations starring in the new series
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Memac Ogilvy and production company Truffle bring an eco-conscious animatronic polar bear to life in Middle East campaign, writes Laura Swinton
An eco-conscious polar bear is taking a wasteful family to task in a cosy campaign for IKEA in the Middle East. She’s surprisingly passive aggressive as she nudges the family to eat less meat, switch to energy saving lightbulbs and swap car journeys for bike rides. It’s a playfully deadpan affair, with an oh-so-human performance from the giant ursine star, that switches from passive aggressive grumping to affection and back again.
The campaign was created by Memac Ogilvy and directed by Amr El Hadad, with production from Truffle. In the spot, the polar bear represents an environmentally-aware mother who is taking the lead on adopting a more sustainable lifestyle.