The modern parent s ultimate new baby It kit
There’s a whole new raft of brands to know
The Artipoppe baby carrier has become a must-have for stylish new mums
Credit: Artipoppe
When the first of my friends started to become parents around a decade ago, the baby shower wish list featured a slew of household names. There was the Bugaboo pram, the stacks of Aden & Anais muslins, plus the Anya Hindmarch nappy bag and Stella McCartney babywear if you were a bit fancy.
These brands remain highly desirable, and still dominate the market today, but when I welcomed my own twins in August last year, I discovered that for fashion mums in the know, there is a whole new set of must-haves to aspire to.