BW Businessworld
Ahoy Bikes: Targeting Mid-Premium Bicycle Market
Bicycle manufacturers Ahoy Bikes has set up a dedicated greenfield facility in Haryana with a monthly capacity of 10,000 units and it plans to double the output in a phase-wise manner
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Ahoy Bikes, which forayed into bicycle making in 2018, and recently announced a new range of bicycles with electroluminescent technology, is planning to market its products countrywide and aims to increase its dealership network to 300 dealers by year-end.
The company is aiming to target the mid-premium range of bicycles, which is also termed as the affordable segment. In this segment, Ahoy Bikes is set to offer quality products. The company is said to be developing a complete range of Luminous (brand of) bicycles. The company is also creating a whole range of Bicycles for kids, hybrid models, city bikes, etc., Anil Mitra, Director of Ahoy Bikes said on February 10, the day it launched its new range of bicycles eq