Two days before the 2022 Fifa World Cup kicked off in Qatar, a beer ban bombshell hit, leaving Budweiser in a frothy situation. What happened next? A creative pivot, a legendary beer giveaway and an award-winning campaign from Wieden+Kennedy New York.
From “rainbow washing” to Twitter’s unbans, Crenshaw Communications partner Chris Harihar analyzes the fallout of Bud Light’s campaign with trans influencer Dylan Mulvaney and shares what marketers and PR professionals what can learn from it.
PR and communications professionals weigh in on what Anheuser-Busch could have done differently and how Bud Light’s image will fare as it attempts to recover its right-wing appeal.
After a partnership between Bud Light and trans influencer Dylan Mulvaney sparked outcry on the right, Anheuser-Busch’s chief executive issued a public statement about “the importance of accountability.”