Go All In with Hardee s Filed on February 4, 2021
Recently, Hardee s has conducted a full brand re-launch with its Go All In campaign across the GCC, Jordan and Egypt. Hardee s serves guests with premium quality burgers and encourages them to Go All In and give in to their food desires without worrying about what other people think. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee s burger or doing anything else they like.
The quick-service restaurant giant has introduced the new Star Angus Thickburger, which uses a premium quality 100 per cent Angus beef patty making it fresher and juicier. Alongside this, notable changes include the new premium brioche-style bun, creamier sauces, fresh veggies and crispier fries. Additionally, Hardee s is offering customers a convenient and speedy delivery experience through app-based offerings
The experts praise the accomplishments of 2020 and hope for a kinder, gentler industry in the future
Nancy Kruse
I truly look forward to all of our exchanges, Bret, but I especially enjoy our annual look at the most interesting foods, flavors and culinary happenings of the past year. Last December, 12 months that now seem like 12 years ago, we chewed over burgeoning vegan options and CBD infusions in utter ignorance of the looming disaster that would soon shut down the country and devastate our industry. Its unprecedented, seemingly unrelenting impact on restaurateurs has been very well documented in the pages of Nation’s Restaurant News and Restaurant Hospitality, as has the speed and grace, the agility and invention with which they have responded. These have been a true source of hope and pride that will endure long after this pandemic scourge finally ends.