Malayalam Movies OTT Release Only After 42 Days Theatrical Run: Kerala Film Chamber Feb 10, 2021, 13:46 IST
The Malayalam film industry had adopted a wait-and-watch approach before directly releasing new movies on the OTT (over-the-top) streaming platforms during the pandemic. And since, the lockdown is over now, and the theatres are opening their doors with 100 percent occupancy. There are new issues coming up for the movie producers regarding the OTT platform direct releases.
Now, even though the movies are being theatrically released in theatres after the lockdown people still wary of coming to the theatres despite the government implementing the 100 percent occupancy. Such people prefer an online OTT direct release that can be watched from the comfort of their own homes.