This includes a tattoo studio in Newcastle city centre and a Jarrow boxing gym. The third series centres around the salon, which is run by Sammyjo Pearson, 33, and tattoo studio Pure Ink Studios, run by Shane Guttridge, 28. Shane runs three tattoo studios in Newcastle with his dad while his sister is training to be a piercer. It also features Bilton Hall ABC Boxing club in Jarrow. Among the young boxers is Ewan, 23, the boyfriend of Longlox hair extensionist Kallie, 20. Ewan is hoping to turn pro and being coached by Callum Larson, 29. Callum is a personal trainer and the third generation of his family to train boxing talent at Bilton Hall.