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GWI & Nielsen bring advanced audience analytics to agencies and advertisers

GWI & Nielsen bring advanced audience analytics to agencies and advertisers
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United statesHelen katzTom smithAngela girardinAudience intelligence

Nielsen adds new audience categories

Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date, enhancing the ability for marketers, advertisers and agencies to plan and measure their def

Angela girardinGillian macphersonPolk automotive solutionsAudience intelligenceScott rinesChief revenue officerScott hedgesPolk audiencesVice presidentNielsen audience plannerAdvanced audience posting