From left to right, Lindsay Gaudette, marketing and community relations, Peninsula Co-op; Chris Forester, executive director, Connections Place; Mark Breslauer, CEO, United Way Greater Victoria; and Heather Skydt, marketing and communications, United Way Greater Victoria. Theyre holding numbers and hearts to represent a $100,000 gift from Peninsula Co-op to kick off the Blue Love Campaign, at Peninsula Co-op Gas Centre on the Pat Bay Highway. [Darren Stone, Times Colonist, April 2021] The United Way of Greater Victoria has launched a campaign to help people across Vancouver Island looking for mental-health support as they deal with the COVID-19 pandemic. The Blue Love Campaign has been kicked off with a $100,000 donation from Peninsula Co-op, in which the company will match all money raised up to the $100,000 level. The overall goal is to raise $1 million by the end of the year for services like counselling, peer support and outreach.