The three Chinese characters in the logo - 爱 (loving), 食 (savouring), 录 (sharing) - and the heart shape represent the love, affection and passion towards the finer things in life.
Jumbo opens second outlet in Fuzhou, China businesstimes.com.sg - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstimes.com.sg Daily Mail and Mail on Sunday newspapers.