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In showbiz, personality goes a long way.
Personalities go even further. Artists throughout history have used alter egos as a means of stepping outside of themselves and communicating ideas they otherwise cannot. It can be cathartic and creatively liberating and it’s a great marketing gimmick. Below, we celebrate 11 performers who’ve given us strange alter egos.
1. Garth Brooks // Chris Gaines
Capitol
In the 1990s, nobody sold more records than Garth Brooks. So it was a little surprising when, in 1999, the country mega-star ditched the hat, grew a soul patch, and reinvented himself as fictional Australian rocker Chris Gaines. Brooks was developing a movie about Gaines called