IBM Simplifies Structure of Sales Team
Company wants to make it easier for customers to do business by reducing the number of groups it puts clients into to two from 50
The changes are part of a broader effort under CEO Arvind Krishna to boost growth. Photo: Andy Davis/ProductionManager for The Wall Street Journal By
International Business Machines Corp. said it is restructuring its sales organization, streamlining how it classifies customers.
The new sales structure which cuts the number of customer groups to two from 50 is designed to make it easier to do business with the company, Bridget van Kralingen,