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European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards
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City ofUnited kingdomUnited statesRob raskoJules kendrickMike zaneisAndrew weinsteinOmnicom media groupCertified against fraud programTrustworthy accountability groupFraud studyHeld underFor halfEuropean channelsTough anti fraudFraud benchmark report also shows progress

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

/PRNewswire/ According to the 2023 TAG European Fraud Benchmark study, invalid traffic (IVT) rates in Europe have been held under the industry s accepted.

United statesUnited kingdomCity ofJules kendrickAndrew weinsteinRob raskoMike zaneisCertified against fraud programOmnicom media groupTrustworthy accountability groupFifth annualFraud benchmark report also shows progressFight againstFraud benchmarkNon certified channelAgainst fraud program

TAG TrustNet Launches New Frontier in Transparency for Marketers Through Integrated DEI, Privacy & MFA Data

/PRNewswire/ The Trustworthy Accountability Group (TAG), the world s leading program to fight criminal activity and promote brand safety in digital.

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Digital Advertising Alliance Releases Best Practices Around Privacy for Billions of IOT Connected Devices

/PRNewswire/ The Digital Advertising Alliance (DAA) today released new DAA Best Practices to help companies understand how the DAA Principles of its privacy.

United statesAndrew weinsteinLou mastriaMichael signorelliAssociation of national advertisersAmerican advertising federationInteractive advertising bureauNetwork advertising initiativeNational programsDigital advertising allianceControl over collectionConnected deviceAddressable media identifiersConnected device dataIot analyticsWorking group

Digital Advertising Alliance Honors Dan Jaffe and Carla Michelotti with Second Annual DAA Privacy Icon Awards

/PRNewswire/ The Digital Advertising Alliance (DAA) today announced former ANA Government Relations EVP Dan Jaffe and former Chief Legal, Government &.

United statesDepaul universityCapitol hillDistrict of columbiaLou mastriaDan jaffeCarla michelottiAndrew weinsteinInteractive advertising bureauDrug administrationInternational advertising associationSenate commerceDigital advertising allianceUniversity of california berkeley school lawTransportation committeeAmerican advertising federation