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In fact, up until the last few years, this service has traditionally been enjoyed free of charge for the majority of online shoppers.  However, due to an increased desire to reduce the cost impact on a retailer’s revenue, many retailers are now charging  for returns. For example, since the pandemic began, several fast fashion retailers have taken up the practice. This is mainly due to the increasing popularity of bracketing’ (buying multiple sizes with the intention of returning whatever doesn t fit) and wardrobing (buying clothes, wearing them for an event, then returning them for a full discount). It is for this reason some of the UK’s biggest clothing brands, like H&M, Boohoo and Zara are now leading the way in charging customers for returns. However, charging for returns is by no means limited to the fashion industry with businesses like THG also charging for returns on its luxury goods and dietary supplements.

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