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Kylie Jenner drops long-awaited Kylie Baby beauty brand
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Andrew Stanleick Outlines Kylie Cosmetics Global, Omnichannel Future
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Kylie Jenner is creative force behind cosmetics brand
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K-beauty has been the darling of the beauty industry since around 2014, but to maintain its luster, the category will have to find new sources of innovation.
The rise of K-beauty was a phenomenon the beauty industry had not witnessed since the French New Wave movement of the 1950s. Icons like Brigitte Bardot and Jane Seberg spurred a Francophilia that American women, in particular, sought to emulate. For its part, K-beauty ushered in product, ingredient and packaging innovations such as BB and CC creams, cute designs and the now-dominating skin-first philosophy. But, since at least 2018, rapid sales growth has stalled, and the category now lies at a crossroad. In February, Business of Fashion reported that K-beauty’s “golden era” was ending, and Vogue Business wrote in July 2020 that it was no longer fashionable in China. Recently, the Covid-19 pandemic pushed Amorepacific brand Innisfree to close its 10 U.S. stores, fo
Kris Jenner was standing in as interim CEO of Kylie Cosmetic and Kylie Skin.
She said of the new appointment, which will see Andrew take charge: Andrew is a beauty industry veteran with a proven track record of expanding brands into global markets and we very much look forward to working closely with him to further accelerate the businesses.
Meanwhile, Kris is reportedly working on her own skincare brand.
She said: Iâm obsessed with my skin and have always taken really good care of it. I had my first facial when I was a very young girl and just never stopped, really. It was always a priority ⦠About four or five years ago, I decided to formulate a skincare line ⦠I had some samples done up. So I do have a skincare line that I love thatâs ready to go ⦠When the time is right, a year from now, maybe two â I just think itâs really important for older women to realise that if they just take care of their skin, itâs not complicated.