W+D introduces new all in one finishing and inserting solution for completely personalized direct mail envelope packages for direct mail inkjet press owners.
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W+D (Lenexa, Kansas), a leading manufacturer of envelope converting, inserting and printing technology, has released the world’s first envelope converting solution for digital press owners looking to leverage the 1:1 personalization and data-driven print capabilities of their high quality inkjet or toner printers for direct-mail envelopes – the W+D 410i Intelligent Envelope Finishing System. “The power of the envelope is unique and significant in the world of direct-mail marketing. No longer is personalized direct mail relegated to just a postcard or self-mailers,” said Andrew Schipke, Vice-President of Marketing and Strategic Sales for W+D. “W+D now takes the power of the envelope to a new production level with data-driven, digitally printed envelopes with engaging haptic finishing, windows, shapes, folds and foiling – all done quicker and at significant production cost savings. With our W+D 410i Intelligent Envelope Finishing System and any intelligent inserter (or our