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Innovaccer acquires Cured

By adding the digital marketing and customer relationship management platform, which leverages machine learning and AI for patient engagement, the company aims to improve patient experiences in value-based care.

Innovaccer acquires customer engagement platform Cured

Innovaccer acquires customer engagement platform Cured
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Innovaccer Acquires Cured to Enhance Its Patient Engagement Strategy

Innovaccer acquired Cured, a healthcare digital marketing and CRM platform. With the deal, Innovaccer gains more than 20 customers to add to its current portfolio of clients. Innovaccer CEO Abhinav Shashank said the main goal of the acquisition was to help his company become a leader in patient experience technology.

Algis Budrys - File 770

Algis Budrys - File 770
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