Pandemic supply chain issues present Big Lake Pasta with an opportunity to expand tbnewswatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tbnewswatch.com Daily Mail and Mail on Sunday newspapers.
The campaign includes selling a new authentic Hoito pancake mix, and a pop-up online merchandise store.
Development of the pancake mix has been underway for the past few months in partnership with Thunder Bay s Big Lake Pasta. We started with the original pancake recipe from one of the former Hoito head cooks, but that recipe is meant to make batter for hundreds of pancakes, says Finlandia Co-op interim president Paula Haapanen.
She said Big Lake Pasta owner Andrew Murchison has been an enormous help to find the right balance so that the pancake will taste and feel like the one you get at the restaurant.