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Financial outcomes improved with well-timed digital nudges

New research from CBA’s financial wellbeing team shows how instant and well-timed digital nudges about financial trade-offs can impact customers’

Andrew mcmullanCommonwealth bankChief dataAnalytics officerCustomer engagement engineArtificial intelligence

CBA eyes customers ATO refunds to pay down credit card debt

'Digital nudge' used to prompt repayments.

Andrew mcmullanAustralian taxation officeCredit cardDigital payment

CBA s Can4Cancer initiative delivers cancer research breakthrough

New figures from Commonwealth Bank highlight a record number of claims being started by customers wanting to access unclaimed government benefits and.

Andrew mcmullanCommonwealth bankCustomer engagementAnalytics officerSouth australiaCustomer engagement engineSouth australiaArtificial intelligenceMachine learningCancer researchPublic health

More than 1 5m claims commenced to uncover government benefits and rebates

More than 1 5m claims commenced to uncover government benefits and rebates
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Andrew mcmullanCommonwealth bankCustomer engagementAnalytics officerSouth australiaCustomer engagement engine

CBA tackles disaster response with smart data model

By Kate Weber on Mar 15, 2021 12:31PM Helps bank offer same-day assistance to impacted customers. CBA is using custom-built algorithms to keep track of natural disasters and bad weather events across Australia in order to offer same-day assistance to impacted customers. The bank said its algorithms monitored multiple data sources from official emergency sources and weather alert systems to offer same-day 1:1 support to those customers impacted by natural disasters. The bank then uses its Pega-powered customer engagement engine (CEE) to cconnect with customers who may be impacted and also offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft, chief analytics officer Dr Andrew McMullan said in a statement.

Western australiaDan jermynAndrew mcmullanCommonwealth bankCustomer engagement engineWeather data modelமேற்கு ஆஸ்திரேலியாடான் ஜெர்மின்ஆண்ட்ரூ மக்மலந்காமன்வெல்த் வங்கிவாடிக்கையாளர் நிச்சயதார்த்தம் இயந்திரம்வானிலை தகவல்கள் மாதிரி

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