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Which celebrity should be the face of the COVID-19 vaccine?
The Verge staff discusses
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In 1956, Elvis Presley got a polio vaccination on the Ed Sullivan Show. The shot was newly available and highly effective but too few teenagers and young adults were getting vaccinated, so the devastating disease was still circulating. Officials turned to Presley to set an example and encourage people to get their shots. Along with other campaigns, the celebrity endorsement helped vaccination rates go up, and eventually, the disease was eliminated from the country.
That bit of history raises a very important question: who will be the Elvis Presley of the COVID-19 vaccine? The vaccine won’t help slow the pandemic if people don’t take it, and many people still say they aren’t sure if they will.