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NY Man Sues Trek for $5M Over WaveCel Helmet Claims
Bontrager made some big claims with their WaveCel helmet technology when they released it in 2019, namely that the material is up to 48x more effective than standard helmets at preventing concussions during bike accidents.
According to Bicycle Retailer and Industry News, Andrew Glancey of Staatsburg, New York, is the lead plaintiff in a class-action suit against Trek for $5 million for making misleading claims. The lawsuit says that the claims are “false, deceptive, and misleading.”
The suit also claims that Trek’s studies which found the results that led to their marketing claims are financially incentivized. The suit says that the study didn’t use actual Bontrager helmets, but rather, a Scott helmet modified with WaveCel.
Trek/Bontrager touted its WaveCel bicycle helmets as being '48 times' more effective at protecting against concussions than standard EPS foam helmets. A New York man is suing the the company, saying it misled and deceived consumers with testing data and marketing claims.