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July 23 2021, 10:15 am | BY Kim Shaw | No Comments Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.   At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time.

Caroline slocombeHuw gildonYossaporn rengpianVanalee krairaveePokpong jitdeeSojirat mitinPawaret wongaramLyndon morantNopadol srikieatikajohnDaniel cullenChitchai tangphinigkulPatchara lertkaiSongphon jantharasomNaruemon mattamonthonThun nitcharee peneakchanasakGunpong panthongprasert