To attract Gen Z consumers during the spring party season, Amplify Australia has created a campaign for client Afterpay - Australian founded, global finance and payments innovator - to celebrate its partnership with David Jones, Australia's leading premium department store.
Afterpay has launched a new brand campaign, "Afterpay where you wouldn’t believe," featuring a troll the kind that lives under a bridge and his toll business. The campaign was conceptualised by BMF.
BMF creates iconic Aussie character for new Afterpay brand campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Australian founded global finance and payments innovator Afterpay has launched a new brand campaign ‘Afterpay where you wouldn’t believe’ via BMF, enlisting the help of a unique spokesperson; a troll and his toll business.
The troll, a passionate Afterpay merchant who loves telling his custome