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What could Russian discounter Mere mean for the UK?
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Inside a Mere store in Poland
Russian discounter Mere has a long-term target of over 300 stores in the UK within eight to 10 years, The Grocer has learned.
The business, which claims it will undercut Lidl and Aldi by 20%-30%, is determined to scale its UK presence once processes have been established and bugs ironed out this year.
As revealed by The Grocer in May, the hard discounter plans to open its first four UK stores this year, in Preston, Castleford, Caldicot and Mold. The first, in Preston, is now set to open in mid-July, a date pushed back from June as Mere meets with suppliers and manufacturers and continues to fit out the site.