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MountainKing introduces all-new four-pack trays, 10-pound bags for Gourmet Butter Russets
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Encouraging signs for produce suppliers, retail grocers
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January 26, 2021
Just as quick-service restaurants use enticing menu board images to drive sales of combo meals, double-meat burgers, jumbo-sized slushies and other selections, retail grocers are relying on the same concept to capture the attention of shoppers seeking a suitable side dish for their next prepared, at-home meal.
“If we suggestively sell a product in its end use, it just makes sense that shoppers are more likely to follow through with purchasing that item as part of their overall meal preparation,” said Andreas Trettin, marketing director for MountainKing, the Texas-based grower and packer, which recently studied the impact of meal solution-focused retail display sleeves on fresh potato sales.