Coles commits to no more plastic collectibles in sustainable campaign
July 23, 2021 8:53
Coles has reaffirmed its commitment to becoming Australia’s most sustainable supermarket, with a campaign commencing on Sunday 26 July via DDB Australia.
As part of its sustainability efforts, Coles has committed to no longer give away collectible plastic toys as part of its rewards program.
The national campaign is based on Coles’ ‘Together to Zero’ pillar in its sustainability strategy, which was first revealed in March, as well as the “Better Together” pillar.
The 60-second spot features a montage of Coles throughout history, showing the impact Coles has had across several generations. The spot ends in the line: “Together to zero: zero hunger, zero waste, and zero emissions. For generations to come.”
Dairy Farmers acknowledges little sacrifices made for loved ones in new campaign via AJF
July 19, 2021 9:37
Bega took over Lion Dairy & Drinks in January 2021, becoming Bega Dairy & Drinks.
In the 30-second spot, the healthcare worker mother gets home from work, checks in on her son, and then goes to bed. The teenage son then decides, instead of making himself a bowl of cereal, to make his mum a cup of coffee with the last of the milk. The spot ends with a shot of the empty Dairy Farmers’ milk carton, with the tagline: “Here’s to good”.
The campaign is for the Dairy Farmers Classic and Dairy Farmers Thick & Creamy products.
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Suncorp partners with scientists and creatives for One House to Save Many
April 19, 2021 10:23
In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant.
Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes.
The story was shared as a documentary on Channel Nine with earned media as support.
April 19 2021, 9:27 am | BY Ricki Green | 3 Comments
As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in ‘One House to Save Many’ created by Leo Burnett, in collaboration with The Glue Society.
One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent, and to actually help change the way houses are built in the future.