Tools to help Australian wine producers grow exports and increase cellar door sales
March 2nd, 2021
Vintage 2021 is under way in most of Australia’s 65 wine regions, and as grapegrowers and winemakers concentrate on crafting wines of distinction, Wine Australia has assembled tools and resources to help wine producers to connect with trade customers and consumers.
Australian Wine Connect will bring the global wine community together through an always-on, 24/7 virtual showcase to experience and explore Australia’s thrilling wine scene. The interactive platform will feature wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences. Wineries can register here to participate. The platform will go live on 31 March 2021, with an official launch in April 2021.
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Britons drink 20pc more Australian wine during pandemic
Vinophiles get through almost 270m litres of Aussie plonk last year worth some £250m as Chinese tariffs take their toll on producers
Home and Away and
Neighbours may no longer command the attention of huge audiences, but there is at least one thing Britons still love about Australia: wine.
The UK guzzled about 266m litres of Aussie plonk last year, up almost a fifth in 2019 and extending Britain s lead with over the US, which got through little over half as much.
The value of Australian wine sold to this country jumped 29pc to A$456m (£250m), although that figure was still eclipsed by the $1bn value of exports to mainland China.