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Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone?

United kingdomJamie ross skinnerAlex carapietMichaela florezAndrea maylorAlistair parringtonCharlotte willcocksTim walshJames rigbyTipi groupDrum networkMedia agency briefingMomentum worldwideTrue digitalTop united kingdomMean girls