In the UK, supermarket retailers are concerned the new proposed deadline of October 2022 for incoming HFSS legislation does not give them enough time to get their houses in order.
In the UK, supermarket retailers are concerned the new proposed deadline of October 2022 for incoming HFSS legislation does not give them enough time to get their houses in order.
By Ian Quinn2021-05-13T15:06:00+01:00
Considering plans for a clampdown on junk food ads have been discussed by various Conservative ministers for more than a decade, campaigners won’t exactly be dancing in the streets about their inclusion in the Queen’s Speech.
But it signals the government’s intention to press ahead with sweeping ban on volume and location promotions, from 6 April next year, plus a “total” online ad ban and 9pm watershed on TV by the end of 2022, suggesting the war on HFSS is finally over – and the food and drink industry has lost.
Reports in The Sun in March that anti-nanny state MPs had persuaded the PM to kick the online ban partly into touch appear to have been wide of the mark – though of course nothing is certain with this administration. And industry sources have not given up on watering it down just yet.