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Give The [Gif]t: Simon Landrein, Diana Ejaita and Marco Oggian join animated e-card campaign
As part of an alternative advent calendar by agencies Pocko and Monopo, 13 artists have been paired with 13 charities to create animated works to encourage a less consumerist Christmas.
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UK-based agency Pocko and Japanese agency Monopo have teamed up to create an animated advent calendar of sorts, pairing 13 of Pocko’s artists with charities such as Unicef and Calm to create animated e-cards. Running mainly on the social channels of both agencies and all partner charities, the Give The [Gif]t campaign encourages shoppers towards a less consumerist Christmas this year, rewarding donations with an animated card created by the likes of Simon Landrein, Diana Ejaita, Marco Oggian and more.