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Versus Systems to Power Second Screen Engagement in Canelo Alvarez Title Fight on May 8th Keurig Dr Pepper brand Crush, to work with the Frias Agency to beta test Versus engagement platform for live audiences of Canelo-Saunders middleweight title fight

Article content LOS ANGELES, May 04, 2021 (GLOBE NEWSWIRE) Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) announced today that in concert with the Frias Agency, the Company will be launching a beta test of XEO, Versus’ second screen gamified rewards platform for the May 8th, 2021 Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title fight taking place at AT&T stadium in Dallas, Texas. The Versus technology will allow Crush to create a unique engagement experience for fans watching the fight live, whether they are in-stadium or watching on DAZN pay-per-view. More than 60,000 fans are expected to be in attendance, making the Canelo-Saunders fight the largest United States sporting crowd since the COVID-19 shutdown began in March 2020. 

Versus Systems Inc announces strategic partnership with experiential marketing agency Frias Agency to power the technology behind interactive experiences for live events and digital activations

Versus Systems Inc announces strategic partnership with experiential marketing agency Frias Agency to power the technology behind interactive experiences for live events and digital activations
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