Outbrain announces the launch of tool to rate advertiser content quality
May 13, 2021 10:57
Recommendation platform Outbrain has announced the launch of QualityRating, a new tool to rate the quality of advertising content.
The announcement:
Outbrain, a world leading recommendation platform for the open web, has unveiled QualityRating™, an innovative tool to ensure the best content gets into more users’ feeds.
In one of the most significant algorithm updates in the company’s history, QualityRating uses artificial intelligence and machine learning to assess every promoted ad and give it a real-time rating. Advertisers who adhere to Outbrain’s quality guidelines can expect to expand their reach with their adverts served to more user content feeds.