London s advertising bosses are embracing the shift to flexible working (Getty Images)
With the final easing of lockdown restrictions on the horizon, attention is turning to the eventual return to the office and a new era of flexible working.
Major banks such as JP Morgan, Goldman Sachs and Morgan Stanley have all begun bringing staff back into the office, while UBS has said it will embrace a more hybrid model.
But while City bankers may be ready to get their feet back under their desks, is it a different story for the denizens of adland as they head back into Soho?
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.
L-R: Phil Duffield, Julie Eddleman, Russell Loarridge
Duffield to head up The Trade Desk in the UK Ad tech firm The Trade Desk has appointed Phil Duffield as Vice President of the UK. In this role, he will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the United Kingdom. He reports to Philippa Snare, Senior Vice President of EMEA.
The hiring is the latest in a string of appointments for FirmDecisions.
FirmDecisions has appointed Matthew Braid to the role of Managing Director for its Australia and New Zealand offices. He will report to Dale Garvie, Managing Director APAC.
Braid joins FirmDecisions with over 20 years’ experience in finance roles within the media and advertising industry.
Most recently, Braid held the Finance Director role at Ikon Communications (part of the WPP AUNZ network) and the Finance Director role at Bohemia Group where he helped oversee the sale of the agency from STW Communications to the M&C Saatchi group.
Prior to this, Braid was the Finance Manager for Foundation, a media agency within the Omnicom Media Group. He has also held finance roles at Publicis Groupe and George Patterson Bates.