Jumbo Supermarkten Grows Relationship with Precima to Advance Personalization, Merchandising and Supplier Engagement
Jumbo Supermarkten Grows Relationship with Precima to Advance Personalization, Merchandising and Supplier Engagement
Precima, a Nielsen Company, is growing its relationship at Jumbo Supermarkten, with a multi-year contract for pricing, assortment, floor space optimization, supplier engagement and personalization solutions. Precima will continue to help Jumbo amplify its analytic strengths on their path to customer orientation. Together both companies will grow capabilities to achieve outstanding commercial results, help Jumbos organization to become even more data-driven and provide a superior customer experience “ for example by powering Jumbos successful loyalty program, Jumbo Extras, across all of its nearly 700 stores.