Lakme Fashion Week 2021 Goes ‘Phygital’
The Lakme Fashion Week to take place from March 16-21, will open with Anamika Khanna show. outlookindia.com 2021-03-04T15:30:28+05:30
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Lakme Fashion Week 2021, making history for more than a decade-and-a-half, is going phygital in these post-pandemic times.
The event is being held from March 16 to 21 with designer Anamaika Khanna poised to hold the opening show. Industry bigwigs FDCI, Lakmé and RISE Worldwide are trying to bring meaningful initiatives to drive growth in the post-pandemic world. The event will have a special “unity logo” designed to mark this occasion.
The opening show will make way for a five-day Phygital fashion extravaganza that will comprise a host of varied showcases. Each of the virtual showcases have been created using state-of-the-art technology during an extensively designed and carefully planned on-ground shoot in Delhi led by the FDCI and by Rise Worldwide in Mumbai.